Our goal is to create skincare with a conscience and so being cruelty free has for a long time been an integral part of Alpha-H.
As of August 2021, Alpha-H is now certified cruelty free by the Cruelty Free International Leaping Bunny Programme, the most globally recognisable certification for cruelty free products.
What does this mean?
This certification is the best assurance that a company does not, and their suppliers do not, test on animals. Our products have been made without causing pain of suffering to animals.
Cruelty free is a term that is often applied to final products, but as a certified Leaping Bunny brand we have ensured that all our products and all our ingredients, at all parts of the supply chain, are truly cruelty free.
Alpha-H underwent a rigorous audit of the brand’s supply chain and ingredients, resulting in Leaping Bunny certifying that our products and ingredients are not tested on animals at any point in the process.
About Cruelty Free International
Cruelty Free International spearheads the campaign to end animal testing for cosmetics globally. It is one of world's longest-standing and most respected animal protection organisations.
About Leaping Bunny
Governed by Cruelty Free International, the Leaping Bunny Program provides the best assurance that a product is free of animal testing. It is the most preeminent and globally recognised cruelty free certification for cosmetics and personal care products.
Leaping Bunny is the only internationally recognized certification that requires a supplier monitoring system to be implemented by the brand, supply chain checking for animal testing right down to ingredient manufacturer level and ongoing independent audits to ensure compliance.
Internationally, over 1000 companies are proud to be Leaping Bunny certified. Now, Alpha-H proudly joins their ranks.